Project Type: Visual Identity
Client: Axxellence Maison
Year: 2025
Heritage & Talkability
Goal was not a complete rebranding, but a branding upgrade—a visual evolution that would modernize the company’s look while preserving its established recognition and trust.The process began by revisiting the logotype: originally split into two lines, it was unified into a single horizontal composition, improving balance and digital legibility. The colour palette was refined around deep burgundy tones, preserving.
Graphic Design & Photography Style
“Retro-Cinematic Asthetic”
Axxellence Maison faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept on a gritty Bushwick block without looking silly? The answer is in the details and the balance. The creative direction for Palmetto maintains and celebrates the patina of New York while drawing inspiration from art, design, and music from Léon to Lisbon, Madrid to Marrakech.
THE ATELIER: CURATING SCARCITY
For two decades, François Moreau operated in the prestigious silence of private commissions, crafting bespoke treasures for the discerning few. The genesis of L'Amphore marks the revelation of this secret, transitioning from a hidden atelier to a beacon of uncompromising artistry. Located in the historic heart of Dijon, the workshop functions not as a factory,
but as a sanctuary of savoir-faire.
Here, alongside master artisans Michel Dupont and Maël Deveraux, the rhythm of creation
is dictated solely by the pursuit of perfection, never the clock. We structured this metamorphosis by anchoring the brand in the principle of "Intentional Scarcity."
L'Amphore rejects the industrial noise to offer strictly numbered series. Each piece
is a testament to the human hand—an unrepeatable dialogue between the artisan’s soul
and the noble grain—ensuring that ownership remains a rare privilege, never a commodity.
but as a sanctuary of savoir-faire.
Here, alongside master artisans Michel Dupont and Maël Deveraux, the rhythm of creation
is dictated solely by the pursuit of perfection, never the clock. We structured this metamorphosis by anchoring the brand in the principle of "Intentional Scarcity."
L'Amphore rejects the industrial noise to offer strictly numbered series. Each piece
is a testament to the human hand—an unrepeatable dialogue between the artisan’s soul
and the noble grain—ensuring that ownership remains a rare privilege, never a commodity.