Project Type: Visual Calibration
& Culinary Artification
Client: Tao Group
Year: 2024
We intervened to resolve this dissonance through surgical Visual Calibration. Our commission was not to reinvent the venue, but to elevate its assets to match its grandeur. We refined the graphic identity, introducing
a circular seal that marries Eastern calligraphy with Western precision. From the typographic overhaul of
the menu to the structural design of the sauce vessels—inspired by haute parfumerie—we ensured that every touchpoint resonates with the same dramatic frequency as the 16-foot Quan Yin watching over the room.