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Le Velvet Paris
Project Type: Brand Metamorphosis 
& Atmospheric Scenography
Client: Le Velvet
Year: 2025 We orchestrated a holistic metamorphosis for Le Velvet, transitioning the venue from a local establishment into a Parisian institution of timeless allure. Drawing from the hedonistic elegance of the 60s and 80s, 
we constructed a visual heritage that balances nostalgia with contemporary sophistication. The scope spanned from spatial dramaturgy—integrating a stage for live performance—to the tactile curation of menu rituals. 
By redefining the color palette and typographic voice, we codified a new language of luxury that invites patrons not just to drink, but to belong.