Project Type:
Identity Genesis & Sensory Sculpture
Client:Oréade
Year: 2024
a mythological invocation. We immersed ourselves in the founders' psyche to extract
a vision deeply rooted in Greek mysticism and the ethereal. Our role was to translate their abstract desire for "fantasy" into a tangible, high-end reality. From the numismatic intricacy of the logo — a golden talisman — to the botanical macro-documentation of the ingredients, we codified a universe where body care ceases to be a routine and becomes
a divine ritual, bridging the gap between
the earthly and the oneiric.
Creative Direction
“Mythic Etherealism”
The creative direction, Mythic Etherealism, explores the boundary between the divine goddess and the raw earth. The imagotype is treated not as a graphic, but as a piece of jewelry: a textured golden coin bearing the effigy of a muse, encircled by rubies. We applied this "Object d'Art" philosophy to the vessels, transforming functional caps into sculptural crowns. The photographic narrative oscillates between two worlds: the abstract, dreamlike landscapes that evoke the abode of fairies, and the hyper-realistic macro-photography of ingredients, grounding the fantasy in the absolute purity of nature.
OLFACTORY CURATION: THE ALCHEMY OF MEMORY
In the genesis of Oréade, we understood that the "soul" of the brand resided not just in the visual, but in the invisible. We assumed the role of olfactory architects, guiding the transition from simple ingredients to complex, niche narratives.
We rejected obvious, single-note profiles to curate Scented Symphonies—unexpected and elevated pairings that challenge the senses. We treated each formulation as a poem, assigning names that are not descriptive, but evocative, designed to trigger emotion before the bottle is even opened. This process of "Liquid Artification" ensures that the fragrance inside holds the same weight and mystery as the golden talisman that seals it, turning every application into a moment of sensory transcendence.
We rejected obvious, single-note profiles to curate Scented Symphonies—unexpected and elevated pairings that challenge the senses. We treated each formulation as a poem, assigning names that are not descriptive, but evocative, designed to trigger emotion before the bottle is even opened. This process of "Liquid Artification" ensures that the fragrance inside holds the same weight and mystery as the golden talisman that seals it, turning every application into a moment of sensory transcendence.