Project Type: Identity Genesis
& Maritime Scenography
Client: Marée Eterrnelle - Marbella
Year: 2025 - 2026
of the pre-dinner indulgence. We orchestrated the genesis of this brand, channeling the spirit of the grand Parisian brasseries into the golden coast of Spain. Our intervention went beyond identity; we acted
as gastronomic editors, refining the culinary proposal to its most luxurious essence—Oscietra caviar, grand cru champagnes, and an anthology of the world’s finest oysters. We built a visual and spatial universe that acts
as a bridge between the Atlantic tide and Mediterranean opulence, creating a sanctuary for maritime hedonism.
The Folio: A Typographic Anthology
The menu at Marée Éternelle is not a list; it is a tactile manifesto of French heritage.
We approached its design as an exercise in "Typographic Archaeology," seeking to evoke the nostalgia
of refined 1970s provisions without falling into pastiche.
The hierarchy is governed by a deliberate dialogue between two distinct voices. We utilized
Grocer's Script (32pt) for the headers — a typeface that carries the fluid, hand-painted charm
of vintage luxury packaging, suggesting artisanal provenance. This is rigorously balanced by Futura (10pt)
for the nomenclature and pricing, introducing a layer of Swiss geometric precision that ensures
absolute clarity. The ingredients return to a smaller Grocer's Script (14pt), acting
as a whispered subtext. This micro-typographic structure creates a rhythm of reading that feels
both authoritative and romantic, guiding the guest’s eye through the offering
with the elegance of a conductor’s baton.
We approached its design as an exercise in "Typographic Archaeology," seeking to evoke the nostalgia
of refined 1970s provisions without falling into pastiche.
The hierarchy is governed by a deliberate dialogue between two distinct voices. We utilized
Grocer's Script (32pt) for the headers — a typeface that carries the fluid, hand-painted charm
of vintage luxury packaging, suggesting artisanal provenance. This is rigorously balanced by Futura (10pt)
for the nomenclature and pricing, introducing a layer of Swiss geometric precision that ensures
absolute clarity. The ingredients return to a smaller Grocer's Script (14pt), acting
as a whispered subtext. This micro-typographic structure creates a rhythm of reading that feels
both authoritative and romantic, guiding the guest’s eye through the offering
with the elegance of a conductor’s baton.
a signature illustration that captures the "Moment of Consumption." Rendered in the brand’s signature monochromatic navy, this piece draws inspiration from the Ligne Claire school and high-fashion
editorial sketching.
The artwork depicts a muse in a state of suspended pleasure, bringing the oyster to her lips.
The strokes are fluid yet intentional, stripping away background noise to focus entirely on the intimacy
of the act. It is a visual metaphor for the brand’s promise: unhurried luxury. By using a graphic style reminiscent of vintage travel posters or Vogue sketches from the mid-century, we anchor Marée Éternelle in
a timeline of eternal chic, proving that style, like
the tide, is a constant force.
Graphic Design & Photography Style
“Royal Azure”
The creative direction, Royal Azure, is a study in "Naval Aristocracy." The palette
is anchored in a deep, authoritative navy blue, punctuated by imperial gold and cream accents. The logo presented a structural challenge due to its length; we solved this through Vertical Typographic Tension, employing a stylized, condensed serif with tight kerning that evokes the height of French architectural columns. The imagotype serves
as a heraldic shield: a classically engraved oyster shell, rendered with the precision
of a 19th-century etching, simplified to function as a modern seal of quality across cutlery and porcelain.
is anchored in a deep, authoritative navy blue, punctuated by imperial gold and cream accents. The logo presented a structural challenge due to its length; we solved this through Vertical Typographic Tension, employing a stylized, condensed serif with tight kerning that evokes the height of French architectural columns. The imagotype serves
as a heraldic shield: a classically engraved oyster shell, rendered with the precision
of a 19th-century etching, simplified to function as a modern seal of quality across cutlery and porcelain.