Éternelle
Project Type: Identity Genesis & Maritime ScenographyClient:Marée ÉternelleYear: 2025
a specific desire of the Marbella elite:
the sophisticated ritual of the pre-dinner indulgence. We orchestrated the genesis of
this brand, channeling the spirit of the grand Parisian brasseries into the golden coast
of Spain. Our intervention went beyond identity; we acted as gastronomic editors, refining the culinary proposal to its most luxurious essence— Oscietra caviar, grand cru champagnes, and an anthology of the world’s finest oysters. We built a visual and spatial universe that acts as a bridge between the Atlantic tide and Mediterranean opulence, creating a sanctuary for maritime hedonism.
The menu at Marée Éternelle it is a tactile manifesto of French heritage. We approached its design as an exercise in "Typographic Archaeology," seeking to evoke the nostalgia of refined 1970s provisions without
falling into pastiche.
The hierarchy is governed by a deliberate dialogue between two distinct voices. We utilized Grocer's Script (32pt) for the headers—a typeface that carries the fluid, hand-painted charm of vintage luxury packaging, suggesting artisanal provenance. This is rigorously balanced by Futura (10pt) for the nomenclature and pricing, introducing a layer of Swiss geometric precision that ensures absolute clarity. The ingredients return to a smaller Grocer's Script (14pt), acting as a whispered subtext. This micro-typographic structure creates a rhythm of reading that feels both authoritative and romantic, guiding the guest’s eye through the offering with the elegance of a conductor’s baton.
To embody the spirit of the venue, we commissioned a signature illustration that captures the "Moment of Consumption." Rendered in the brand’s signature monochromatic navy, this piece draws inspiration from the Ligne Claire school.
The artwork depicts a muse in a state of suspended pleasure, bringing the oyster to her lips. The strokes are fluid yet intentional, stripping away background noise to focus entirely on the intimacy of the act. It is a visual metaphor for the brand’s promise: unhurried luxury. By using a graphic style reminiscent of vintage travel posters or Vogue sketches from the mid-century, we anchor Marée Éternelle in a timeline of eternal chic, proving that style, like the tide, is a constant force.
The artwork depicts a muse in a state of suspended pleasure, bringing the oyster to her lips. The strokes are fluid yet intentional, stripping away background noise to focus entirely on the intimacy of the act. It is a visual metaphor for the brand’s promise: unhurried luxury. By using a graphic style reminiscent of vintage travel posters or Vogue sketches from the mid-century, we anchor Marée Éternelle in a timeline of eternal chic, proving that style, like the tide, is a constant force.
The creative direction, Royal Azure, is a study in "Naval Aristocracy." The palette is anchored in a deep, authoritative navy blue, punctuated by imperial gold and cream accents. The logo presented a structural challenge due to its length; we solved this through Vertical Typographic Tension, employing a stylized, condensed serif with tight kerning that evokes the height of French architectural columns. The imagotype serves as a heraldic shield: a classically engraved oyster shell, rendered with the precision of a 19th-century etching, simplified to function as a modern seal of quality across cutlery and porcelain.