Project Type:
Brand Metamorphosis
Client:Le Velvet París
Year:2025
Le Velvet, transitioning the venue from a local establishment into a Parisian institution of timeless allure. Drawing from the hedonistic elegance of the 60s and 80s, we constructed a visual heritage that balances nostalgia with contemporary sophistication. The scope spanned from spatial dramaturgy—integrating a stage for live performance—to the tactile curation of menu rituals.
Photography & Art Direction
“Nostalgic Rouge”
The creative direction, Nostalgic Rouge, is an exercise in "temporal layering." We retained the brand’s signature pink but matured it into a dusty, desaturated hue that evokes the patina of history. The design system relies on the friction between the organic warmth of leather and the sharp precision of embossing, creating a "Tactile Sensory" experience. The illustrations were treated as sketches from an artist’s notebook, adding a layer of imperfect human craft that contrasts with the geometric rigor of the typography, creating a brand that feels lived-in, curated, and profoundly Parisian.