Project Type: Brand Metamorphosis
& Atmospheric Scenography
Client: Le Velvet
Year: 2025
we constructed a visual heritage that balances nostalgia with contemporary sophistication. The scope spanned from spatial dramaturgy—integrating a stage for live performance—to the tactile curation of menu rituals.
By redefining the color palette and typographic voice, we codified a new language of luxury that invites patrons not just to drink, but to belong.
Graphic Design & Photography Style
“Nostalgic Rouge”
The creative direction, Nostalgic Rouge, is an exercise in "temporal layering".
We retained the brand’s signature pink but matured it into a dusty, desaturated hue that evokes the patina of history. The design system relies on the friction between the organic warmth of leather and the sharp precision of embossing, creating a "Tactile Sensory" experience. The illustrations were treated as sketches from an artist’s notebook, adding
a layer of imperfect human craft that contrasts with the geometric rigor of the typography, creating a brand that feels lived-in, curated, and profoundly Parisian.
We retained the brand’s signature pink but matured it into a dusty, desaturated hue that evokes the patina of history. The design system relies on the friction between the organic warmth of leather and the sharp precision of embossing, creating a "Tactile Sensory" experience. The illustrations were treated as sketches from an artist’s notebook, adding
a layer of imperfect human craft that contrasts with the geometric rigor of the typography, creating a brand that feels lived-in, curated, and profoundly Parisian.