Photography & Art Direction
“Contemporary Patina”
The creative direction, Contemporary Patina, seeks to capture the timeless spirit of London—historic yet vibrant. We treated the typographic evolution not as a redesign, but as a restoration, morphing the insignia into a circular seal that acts as a stamp of quality. For the gastronomic folio (the menu), we dismantled the previous grid to reconstruct a layout of absolute clarity and elegance. The new visual code introduces a series of etched-style illustrations, blending vintage nostalgia with modern sharpness. These "visual artifacts" elevate the menu from a list of prices to a curated journal of taste, reinforcing the atmospheric weight of the venue.