Creative Direction
“Mythic Etherealism”
The creative direction, Mythic Etherealism, explores the boundary between the divine goddess and the raw earth. The imagotype is treated not as a graphic, but as a piece of jewelry: a textured golden coin bearing the effigy of a muse, encircled by rubies. We applied this "Object d'Art" philosophy to the vessels, transforming functional caps into sculptural crowns. The photographic narrative oscillates between two worlds: the abstract, dreamlike landscapes that evoke the abode of fairies, and the hyper-realistic macro-photography of ingredients, grounding the fantasy in the absolute purity of nature.